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It happens so that we hear that outer beauty is nothing but a question of chance. Some people were a little luckier at birth than others and got a nice face, a shapely figure and an irresistible smile. “So what?”, they say. “You have your own sort of beauty, maybe it is not your face, but your personality, your ability to love others and care about them, you creativity and inner characteristics”! No doubt, you agree that a human being is more than a mere shell, but still, somewhere in our soul you feel deprived and deceived. Why does it happen?

To find the answer let us have a closer look at contemporary ways and the public opinion formed by the mass media. Every entertainment and show on TV, every puny ad, the majority of articles in numerous journals and magazines give you the same - you should behave this way or another to be bright, young, healthy and beautiful! In fact, money, energy, youth, beauty and sex appeal are the new religion forced on us these days. If you cannot give your buddies a ride in a brand new BMW, solitude is your fate! If you are not good looking enough, you life is a mistake! If your muscles are not prominent enough you will surely finish your miserable life in the gutter! If you breasts are not large and shapely enough, you will never reach anything, so seize trying! If you are in your forties you are too old - give the way to teens or they will throw you out of their way! Judging by our mass culture the whole world goes crazy and we are absolutely happy about it… Do you still need more evidences to decipher why you become so ill at ease when special trainings and psychological counsels start feeding you with inner beauty that is far more important that a mere shell!

There is a shocking difference between what mass culture tells us and what definite specialists say. Of course you cannot find a foundation to rest at! Let us try to analyze this problematic issue to get a clear look of what beauty is! It will help you understand whether you wish to become the slave of your mortal shell or try to realize what you are like deep inside your soul!

We use the term beauty to characterize any human being, creature, place, object, phenomenon or idea that we absorb with a feeling of pleasure and satisfaction. Beauty is an essential part of aesthetics, psychology and culture of every nation in the world. The ideal of beauty is a type of perfection existing in one’s imagination but impossible to reach in real life.

If fact, the feeling of beauty is nothing but a mixture of natural harmony and balance in every detail, it makes a human being, animal, place, object, phenomenon or idea in question incredibly attractive and splendid for persons perceiving it. It is an exceptionally subjective experience, maybe that is why it is generally believed that “beauty is in the eye of the beholder”.

The background of the word “beauty” can explain some awkward points of today’s term. The Greek equivalent of the word “beautiful” - “horaios” literally means “being of one’s hour” - so, ripe fruits of the time were believed to be beautiful. At the same historical epoch young girls who tried to look older as well as old women who tried to look younger were not believed to be beautiful at all! Beautiful meant “good in its time”, that is why old people and even injured warriors were considered just as beautiful as young and healthy humans. Can you find anything of the kind in our modern society proclaiming the reign of equality and humanism?

You will be bewildered to learn that babies very early acquire a preference for beautiful faces; in fact it is a sort of cognitive standard any human is born with! No wonder the universal standarts of beauty and attractiveness are similar across different cultures and genders. Number one constituent of beauty is symmetry. The explanation is rather simple here - we all enjoy seeing symmetry and proportion because it is the sign of absence of any genetic or acquired flaws. No wonder ancient nations really treasured symmetry.

So, the Pythagorean school found special attractiveness in the golden ratio and proclaimed the beauty of every human and object corresponding definite mathematic rules. Ancient Greeks showed their love of symmetry and proportion having erected a number of wonderful buildings, gorgeous statues of men and women etc. Renaissance Europe restored this ancient idea of beauty that is why up to now we call definite types of male and female body and face proportion a “classical beauty”.

Speaking about appearance it is silly to forget that we are a part of nature, we are creatures sharing basic instincts with the majority of mammals on the Earth. No wonder that our instincts influenced by the force of our intellect disguise themselves as certain habits, tastes, emotions, likes and dislikes. Actually the standards of male and female beauty are based on the qualities necessary for reproduction and survival of the human race. Shocked? OK, here are some hints for realizing the nature of beauty of the opposite sex!

You will not deny the fact that persons who are relatively young, have smooth skin, well-proportioned bodies and regular features are always considered to be attractive throughout the history of humanity. You can be absolutely sure you liked your mate for his or her intelligence, grace, politeness, sense of humor, elegance etc. You are absolutely right, but enumerating the features like this, you deny the fact that your spouse has body as well! What about his or her state of health, youthfulness, facial symmetry, smell etc?

One more surprising fact for you - average appearance is the most attractive for the majority of individuals. Remember, we have a number of inborn instincts in us? The point is we are attracted to mates of our own species to guaranty reproduction! The average image of the mate is a kind of icon for us; that is why average looks is the most preferable one. Recent investigation proved that the majority of individuals found a computer generated average image more attractive than individual images of real individuals having certain specific features!

What are the determinants of male outer beauty? As latest research proved, heterosexual women and homosexual men prefer:

- heavy brows, prominent chins, heavy jaws and broad cheekbones associated with increased testosterone and being a reliable indication of good health;
- symmetrical faces and bodies being a reliable indication of good inheritance and ability to create healthy babies;
- slim waist, broad shoulders and muscular chest (so called v-shaped torso) associated with increased testosterone, too;
- height - 80% of women dream of a male blessed with the height of 6 feet or taller for long-term commitment and the opposite male when a short-term affair is intended;
- moderate amount of trunk hair.

What are the determinants of female outer beauty? As recent research showed, heterosexual men prefer:

- waist-to-hip ratio of approximately 0.70 because females with hourglass figures are more fertile than other women due to higher levels of certain female hormones, and this fact subconsciously lures the males choosing mates;
- symmetrical face and body being a sign of good inheritance and ability to produce healthy kids;
- large eyes, dilated pupils, small chin and nose, high eyebrows and wide smile;
- women 2.5 - 7 years younger than their mates;
- signs of youth like high firm breasts, smooth skin, clear eyes, long and lustrous hair;
- full (not large) breasts as a signal of fertility;
- erect posture and natural body mass index (neither too thin nor too plump);
- long legs as a subconscious sign of good health (not merely aesthetic feature).

Unfortunately, natural standards of beauty are dangerously influenced by mass culture. There is a real threat of degeneration of human race if the media continue determining what is or is not beautiful for us the way they do it today! For example, ultra-skinny models promote disorders in the heads of many men and women. Glamorous movie idols force ordinary young men and women try and fit into extremely narrow standards of TV beauty. Easy excess to pornographic pictures and videos creates false conceptions of normal body proportions. Do not forget that the teens are the most vulnerable group of human society and they have to face it day by day! What can be done in a situation like this? Keep fit and healthy because real beauty can not exist without perfect health. Have enough sleep, entertainment, physical exercise and recreation. Give up harmful habits - being disappointed with your life is one of them, too! Think positive, find time for communication with your friends and reaching your goals. Be very careful about your diet because we are what we eat! Make sure your body gets every important vitamin and mineral. If you get sick take the complete course of treatment. If you hate queuing up visit any good cheap web pharmacy to save you time and money.

If you choose to purchase safe and cheap generic drugs online, you will enjoy perfect service and swift delivery saying nothing of splendid discounts. And the most important point to fulfill! Be yourself, because trying to become someone else in equally painful and dangerous.